In many B2B industries, design is treated as an afterthought—something nice to have but not essential. Companies rely on technical specs, cost-efficiency, and distribution networks to compete, assuming customers will choose the best-performing product, regardless of branding or aesthetics.
Blumags proved otherwise.
A newcomer in the maritime magnet industry, Blumags wasn’t just up against competition—it was up against entrenched industry habits. Their rivals had strong reputations and proven technology, but they had overlooked one crucial element: the power of design in shaping perception and trust.
By treating design as a business strategy rather than a finishing touch, Blumags disrupted an entire market—and Lomi Agency helped them do it.
Entering a Crowded Market as an Unknown Player
Blumags produces industrial magnets for professional divers and maritime applications—a niche but highly competitive space. The industry was dominated by long-established companies whose branding, product presentation, and online presence felt stuck in the past.
Blumags had the technical expertise to compete, but technical quality alone wasn’t enough to break into the market. They needed to look like a serious competitor from day one
Blumags had an opportunity to stand out—not just by making great products, but by showing up differently.
Rather than following the industry norm, Blumags took a design-first approach—positioning itself as a modern, trustworthy, and forward-thinking brand.
Lomi Agency worked with Blumags to build a cohesive design strategy that touched every aspect of their business, from branding to product development to digital presence.
The result of this design-driven strategy was immediate.
Blumags gained credibility in a fraction of the time it would have taken through traditional market penetration strategies. The company secured additional funding, expanded its reach, and positioned itself as a serious contender in the professional diving sector—all because it invested in design where its competitors didn’t.
Blumags’ success is proof that design isn’t just about aesthetics—it’s about business outcomes.
Many industrial and B2B companies still assume that customers only care about functionality and cost. While those factors matter, perception is just as important.
For larger companies stuck in legacy branding and outdated design thinking, this is a wake-up call. Startups like Blumags aren’t playing by the old rules—and that means established companies need to rethink their approach or risk falling behind.
Blumags didn’t just break into a competitive industry—they changed how people in that industry think about design.
As B2B markets become more competitive and customer expectations rise, companies that embrace design as a strategic tool will win. Those that ignore it? They risk getting left behind.
At the end of the day, design isn’t a luxury—it’s a competitive advantage.
